Founded in 1978 in Besançon, the historic French watchmaking capital, SMB has continued to gain market share both in France and internationally, and is now one of the largest independent French watchmaking groups in terms of volume.
Due to its geographical location, it benefits from the influence of nearby Switzerland, as well as that of Paris, one of the world’s undisputed design and fashion capitals.
SMB reaches a very wide audience thanks to its various brands present on all types of distribution.
SMB’s logistics (computerized order preparation, vaulting, shipping, after-sales service) is considered one of the most efficient on the market by all its customers.